SaaS, technology, and eCommerce Portfolio
Wunderkind, Senior Writer
At Wunderkind, I was tasked with creating blogs, reports, case studies, infographics, guides, and email and social copy. I developed the brand voice and enacted a new content strategy, driving 500-1000 downloads of our main campaigns. Examples of my work in the position of Senior Writer can be found below.
Blog
A Beginner's Guide to Performance Marketing
Every marketer’s dream? A guaranteed return on investment (ROI). And performance marketing does just that. The best part? You only pay when a desired result is achieved...
Case Study
Italian Footwear Brand Koio Drives 23.5x ROAS with Help of Catalog Modules
Koio sought to acquire first-party data, which they began doing themselves with some success. However, they decided to use Wunderkind to reach the velocity and pace they needed...
Blog
5 Predictions for eCommerce Marketing Trends in 2023
2022 was dominated by the effects of global events such as the cost of living crisis, war in Ukraine, and recession, leading consumers to tighten their spending. Now more than ever, marketers need to know what the defining eCommerce trends of 2023 will be...
Whitepaper
Revolutionizing Retail: How To Navigate the AI Landscape to Drive Performance
With AI on the rise since the release of OpenAI’s chatbot, ChatGPT, marketing leaders are left with questions regarding the use case for AI...
Report
2023 Black Friday and Beyond: Strategies to Boost Your Revenue
Cyber Week 2023 is just around the corner—and it’s time to start preparing. What are the anticipated trends in sales growth and consumer spending during this year’s holiday season?
Podcast Script
Paid Advertising Challenges and How to Optimize for Efficiency
Welcome to another episode of Individuality Unleashed, where we talk all things performance marketing and brand...
OpenDialog AI, Marketing Executive
When working with OpenDialog AI (on a full time, two-month contract), I built out their content strategy from the ground up. Working alongside the VP of Marketing, I created and then enacted a content calendar including blogs, videos, social posts, newsletters, and emails.
News
OpenDialog Announces Launch of Proxima
OpenDialog has unveiled an array of exciting enhancements to its award winning conversational AI platform, announcing its latest release, called ‘Proxima’ at an online launch event last week...
Blog
Top 10 Use Cases for Conversational AI in Insurance
Picture this: you’re waiting for an insurance quote, but you’re number ten in a queue on the phone. You don’t have the time for this, so you go to another insurance provider who can assist you with an AI-powered...
Social content
Top three success factors for using conversational AI
Script and video content creation, while managing a social calendar and uploads.
IMRG, Content Executive
Whilst working with IMRG, based in Covent Garden, I produced an array of content for the company, from fortnightly blogs, to continual long-form reports sponsored by clients. I edited and strategised the blog, and managed editorials, involving regular contact with members to help them make the most of our membership. Within my role, I was approached to ghost-write for a delivery logistics company, which I fulfilled twice a week as part of a deal for the company.
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Blog
Black Friday Review Pt.1 & 2
Last week, we looked at how online retail performed over November, and the week of Black Friday. We found that overall revenue, growth, and sales were down, as well as online traffic...
Report
All I want for Christmas is... Online Retail Customer Wishlist
As Christmas 2021 approaches, shoppers are looking ahead to the festive season, thinking about buying their Christmas gifts. While some may be optimistic about the run up to Christmas, others are feeling nervous...
Article for The Paypers
Optimising the Smartphone Checkout Process in the UK
The journey from basket to checkout - and, crucially, to payment - is an important one for optimising your strategy in UK markets...
Polaris Agency, Copywriter
I wrote a variety of content in my position as a B2B copywriter, including blogs, press releases, and SEO-driven landing pages for marketing campaigns with Polaris Agency, London. My clients were across four different verticals, giving me a range of experience.
Landing Page
Locks4.com Post Box Description Page
At Locks4.com we're able to supply you with a range of quality long-lasting post boxes for your home and business needs...
Press Release
Absolutely Courier: Absolutely Courier's Investment in Eco-Hub
At Absolutely Courier, we're considered your local London Courier with a twist. We don't just deliver your parcels, but deliver sustainable practice and eco-friendly courier solutions for your home or workplace...
Blog
Absolutely Courier: How to Package a Parcel
When it comes to shipping a parcel, you know that you are in safe hands with Absolutely Courier. We will always take good care of your item and aim to collect and deliver using our eco-friendly Cargo Bikes or Electric Vans, wherever possible...
Blog
Polaris: Summer Splash Out - Consumers are Ready to Spend
PwC has released the data from its Consumer Sentiment Survey - Spring 2021*, which shows significant changes in the public attitude towards business, spending, and the economy. In 2020, the global economy shrank by 4.4%**...
Blog
Sodexo: Planning Your Next Event in Edinburgh
Edinburgh is a renowned hub for culture, history and art within the UK. As a city on the coast of Scotland, it offers stunning areas of natural beauty alongside vibrant dining experiences and historical castles...
Blog
10 Meeting Ideas to Engage the Team
We’ve all been sat on Zoom calls for the last few months, and it’s safe to say it can be pretty exhausting connecting virtually with colleagues and associates all the time with no face to face interaction...