Professional Portfolio
Browse my portfolio below, including examples of work across the tech, SaaS, AI, and Fintech space.
Wolters Kluwer
Senior Content Marketing Specialist
Covering the go-to-market strategy from a content perspective, I develop messaging around our latest product launches, leading content creation, development, and strategy. This includes writing 3rd-party thought leadership pieces, developing content campaigns and authoring whitepapers, reports, blogs, and social media posts. I work alongside digital, customer, and events marketers to achieve results, while briefing and managing external copywriters.
Blog: What is cloud accounting and what are the benefits?
Did you know 38% of European businesses use cloud-based financial software? Cloud accounting is on the rise, and its adoption won’t stop here...
eBook: 4 predictions for tax and accounting professionals in 2025
The industry is changing, presenting both challenges and opportunities for the future of accounting. Our experts selected four key trends they expect to see dominate the tax and accounting industry in 2025, so you can prepare for the year ahead...
AccountingWEB blog: Answering your MTD for Income Tax FAQs
A year might sound like a long time, but ensuring you and your clients are on MTD-compliant software in time is no small task. However, Wolters Kluwer is with you every step of the way. In this blog, we answer your frequently asked questions about MTD IT...
Video script: Prepare for MTD for income tax with Wolters Kluwer
Learn what's required from you and your clients from April 2026, when making tax digital (MTD) for income tax becomes a government mandated requirement. We explain who MTD affects and the requirements in this video...
eBook: An accountant's guide to efficiency and AI
It's never been more important to make your workflows and business strategy as efficient as possible. In this guide accountant and business consulting expert, Jeri Williams, offers her top 10 tips for accountants to unlock efficiency and embrace AI...
Blog: 5 ways accountants can use AI to grow their practice
There’s huge potential for saving money and time, while increasing client satisfaction using AI in accounting practices. What's the catch? Not enough accountants are doing it...
AIT article: Using AI in practice: The three pillars of growth
Did you know that 66% of accounting professionals believe that the value of their firm drops if they don’t use AI? While many might wonder if AI is a threat to their job, this new technology presents an opportunity for growth...
CCH iFirm product content: Landing page, brochure, insights, FAQs
Discover how CCH iFirm Validate, our cloud accounting software, automates the banking confirmation process during audit, using blockchain technology...
Wunderkind
Senior Writer
At Wunderkind, I was tasked with creating blogs, reports, case studies, infographics, guides, and email and social copy. I developed the brand voice and enacted a new content strategy, driving 500-1000 downloads of our main campaigns. Examples of my work in the position of Senior Writer can be found below.
Blog: A beginner's guide to performance marketing
Every marketer’s dream? A guaranteed return on investment (ROI). And performance marketing does just that. The best part? You only pay when a desired result is achieved...
Blog: 5 predictions for eCommerce marketing trends in 2023
2022 was dominated by the effects of global events such as the cost of living crisis, war in Ukraine, and recession, leading consumers to tighten their spending. Now more than ever, marketers need to know what the defining eCommerce trends of 2023 will be...
Report: 2023 Black Friday and beyond: Strategies to boost your revenue
Cyber Week 2023 is just around the corner—and it’s time to start preparing. What are the anticipated trends in sales growth and consumer spending during this year’s holiday season?
Case study: Italian Footwear Brand Koio Drives 23.5x ROAS with Help of Catalog Modules
Koio sought to acquire first-party data, which they began doing themselves with some success. However, they decided to use Wunderkind to reach the velocity and pace they needed...
Whitepaper: Revolutionizing retail: How to navigate the AI landscape to drive performance
With AI on the rise since the release of OpenAI’s chatbot, ChatGPT, marketing leaders are left with questions regarding the use case for AI...
Podcast script: Paid advertising challenges and how to optimize for efficiency
Welcome to another episode of Individuality Unleashed, where we talk all things performance marketing and brand...
OpenDialog AI
Marketing Executive
When working with OpenDialog AI (on a full time, two-month contract), I built out their content strategy from the ground up. Working alongside the VP of Marketing, I created and then enacted a content calendar including blogs, videos, social posts, newsletters, and emails.
Press release: OpenDialog announces launch of Proxima
OpenDialog has unveiled an array of exciting enhancements to its award winning conversational AI platform, announcing its latest release, called ‘Proxima’ at an online launch event last week...
Social content: Top three success factors for using conversational AI
Script and video content creation, while managing a social calendar and uploads.
Blog: Top 10 Use Cases for Conversational AI in Insurance
Picture this: you’re waiting for an insurance quote, but you’re number ten in a queue on the phone. You don’t have the time for this, so you go to another insurance provider who can assist you with an AI-powered...
Blog: Top 10 use cases for conversational AI in healthcare
This is your Project description. A brief summary can help visitors understand the context of your work. Click on "Edit Text" or double click on the text box to start.
IMRG
Content Executive
Whilst working with IMRG, based in Covent Garden, I produced an array of content for the company, from fortnightly blogs, to continual long-form reports sponsored by clients. Within my role, I was approached to ghost-write for a delivery logistics company, which I fulfilled twice a week as part of a deal for the company.
Blog: Black Friday review pt.1 & 2
Last week, we looked at how online retail performed over November, and the week of Black Friday. We found that overall revenue, growth, and sales were down, as well as online traffic...
Article for The Paypers: Optimising the smartphone checkout process in the UK
The journey from basket to checkout - and, crucially, to payment - is an important one for optimising your strategy in UK markets...
Report: All I want for Christmas is... Online Retail Customer Wishlist
As Christmas 2021 approaches, shoppers are looking ahead to the festive season, thinking about buying their Christmas gifts. While some may be optimistic about the run up to Christmas, others are feeling nervous...
Polaris Agency
Copywriter
I wrote a variety of content in my position as a B2B copywriter, including blogs, press releases, and SEO-driven landing pages for marketing campaigns with Polaris Agency, London. My clients were across four different verticals, giving me a range of experience.
Landing page: Locks4.com
At Locks4.com we're able to supply you with a range of quality long-lasting post boxes for your home and business needs...
Blog: Absolutely Courier: How to package a parcel
When it comes to shipping a parcel, you know that you are in safe hands with Absolutely Courier. We will always take good care of your item and aim to collect and deliver using our eco-friendly Cargo Bikes or Electric Vans, wherever possible...
Press release: Absolutely Courier: Absolutely Courier's Investment in Eco-Hub
At Absolutely Courier, we're considered your local London Courier with a twist. We don't just deliver your parcels, but deliver sustainable practice and eco-friendly courier solutions for your home or workplace...
Blog: Polaris: Summer Splash Out - Consumers are Ready to Spend
PwC has released the data from its Consumer Sentiment Survey - Spring 2021*, which shows significant changes in the public attitude towards business, spending, and the economy. In 2020, the global economy shrank by 4.4%**...
