About me
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I'm a writer specialising in SaaS, AI, and technology. I hold a BA in English Literature, an MA in Creative Writing, and a management qualification from Harvard Business School. My professional experience is across content creation, copywriting, SEO, and digital marketing campaigns.
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I currently work as the Senior Content Marketing Specialist at Wolters Kluwer, a global provider of B2B software solutions for professionals. I'm responsible for delivering a content marketing strategy and product messaging for the TAA division. I drive thought leadership and grow brand engagement through content marketing.
+384% increase in organic traffic since implementing my content strategy.
Generated a +78% uplift of impressions across our social profiles, plus +56% engagements and +28% CTR.
Improved SEO, taking multiple keyword ranks from 70 to 1.
Boosted our third party media profile to 6th most read on an external site, boosting views +543% and +518% article clicks.
As the Senior Writer at Wunderkind, I was based in Soho, London working with global teams to execute an inbound content strategy. Wunderkind works with clients such as Nike, Urban Outfitters, Gucci, UNIQLO, and many more, to drive digital growth and revenue. Through my writing, I worked in formats such as blogs, scripts, reports, and infographics. My main campaigns drove 500-1000 downloads, while my social media strategy gained 1,000,000 impressions during H1 of 2023.
Education
Distinction, MA Creative Writing from Royal Holloway
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BA English Literature from the University of Exeter
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Management Essentials qualification from Harvard Business School
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Employment
Senior Content Marketing Specialist at Wolters Kluwer - April 2024 - Present
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Marketing Executive at OpenDialog AI, London, November - December 2023 (2 month contract)
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Senior Writer at Wunderkind, London 2022 - 2023
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Content Executive at IMRG, London 2021 - 2022
Copywriter for Polaris marketing agency, London 2020 - 2021
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English Tutor at Teaching Personnel 2020 - 2021
Customer Service, Bar Work and Retail - Pre 2020
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